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Grilling Promotion

A summer promotion featuring beer, cheddar, and grilling recipes turned out to be a delicious trifecta offered by Cabot Creamery and Harpoon Brewery. Signage, a brochure highlighting six different delicious recipes, and a money saving coupon were designed to engage consumers at the store level. The campaign proved to be such a sizzling summer sensation in the New England region that it has been picked up by Publix supermarkets as a year round grilling promotion for the Southern states.