Simpson and Vail's extensive collection produced a challenge to create a label system that would work for all their teas. First we identified five main tea categories. Next we created a label system that allowed color-coded branding for each category — but left ample room to imprint specific information about each tea. A custom-made tea tapestry pattern was used to add elegance to the two-color design. This tapestry can be printed cost effectively in large quantities and then imprinted to each teas' specifics — such as flavor, description, brew time and ingredients.