Good Natured Grains Collection
Nature's Earthly Choice created a new product line focused on whole grains. The first to launch was a trio of basmati rice blends. In Hindi, the word basmati literally means "fragrant" — an apt description for this savory long-grained rice. This exotic rice has been brought to the consumer as part of the new "flavors of the world" collection. The name of this collection of grain blends was just as important as the design.