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It's never easy to update a popular and familiar product, but the Cabot butter box was ready for a facelift. Our goal was to update the packaging while maintaining ties to its original form. Cabot family farms have always played a big part of their branding and identity, so we selected picturesque Cabot farms to replace existing illustrations along with other design improvements. The outcome is a beautiful new design that is still reminiscent of the original, with a transition that is as smooth as butter.